The year 2023 has so far been one of both ups and downs for the 日本ese market. The country emerged at last from a global pandemic only to be hit with an economic downturn caused by the war in 乌克兰 and related supply chain shocks.

But the overall impact of these events on Swedish companies in 日本 over the last year seems weighted towards the positive, 盈利能力和投资意愿从2022年开始上升.

Companies were optimistic when asked to estimate their total potential growth in 日本 in the longer term. 三分之二(65%)的人认为可以通过克服关键障碍来实现, 他们可以, 至少, 收入可能翻倍, and almost one-third (31 per cent) think 他们可以 increase revenues by over five times. This represents a massive opportunity for the Swedish business community.

这是一个有趣的脱节, a majority (69 per cent) of Swedish companies in 日本 see a high value in using the “Swedish” brand image to further their business; however, 与大多数全球市场不同, 可持续性 and environmental credentials do not seem to be core to this branding. Successfully leveraging sustainable values to increase the attractiveness of Swedish products and services remains a key challenge for the Swedish business community.

Please download the report to fully overview the results with a detailed analysis. 


The Business Climate Survey is a key tool used by 团队PG电子官方免费下载 to check in with the representatives of Swedish businesses across the globe – especially important in turbulent times such as these. The survey is conducted in over 20 countries across the world each year and seeks to increase the understanding of Swedish companies’ performance in different global markets. The answers present an overview of the opportunities and challenges faced in each country and how those could be addressed through cooperation, 知识共享和公开对话.

We hope the results of this report will be useful to you and your business in the coming year. Please do not hesitate to reach out to any of us in 团队PG电子官方免费下载 with ideas, 问题, thoughts or requests – we are always happy to support Swedish business success in whatever ways we can.

最后, we would like to extend our most sincere gratitude to all participating companies, 今年为我们的工作做出贡献的受访者和专家.